Delivering Value to Mission Driven Game Changers & Disruptors in

Fitness, Health + Wellness.

The future of the Fitness, Health & Wellness categories will be led by mission based businesses creating life changing products and services aimed at improving holistic health and longevity. By fitting catered solutions to your business’ unique challenges, we’ll help bridge the gap between your vision and marketplace success.

Obsessed with helping you execute your vision.

What We Deliver

  • Sales Strategy

    Strategic Partnerships (B2B)

    Affiliate Marketing (Influencer)

    Product Seeding at Industry Events

  • Product Testing & Development

    UX Design

    Market Research & Audience Testing

  • Direct Investments (Seed Stage)

    Strategic Introductions

    Investor Pitch Preparation & Refinement

  • Financial Modeling

    Accounting

    Financial Reporting

    FP&A Services Outsourced to our partners at Point FP&A. Learn More: https://www.pointfpa.com/

  • Weekly newsletter delivering analysis of emerging trends featuring insights from the industry’s top experts and executives.

Process

How We Get There

LEARN

Deep dive on business mission, core values, and immediate needs.

EXPLORE & DELIVER


Discover opportunities for business growth. Delivery of strategy against key identified opportunities.

TRACK

Build scalable plans for future successes.

HYPER-FOCUSED on solving problems in the Fitness Technology & Wellness categories

FUELED by building community

DRIVEN by sustainable products & responsible business practices

VALUES

What our clients stand for

Investments & Client Partners

On a mission to revolutionize your health through better sleep and all-day wellness. Providing high quality supplements for better sleep, calmness, energy, recovery, and hydration.

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Beam Organics

Get stronger and workout more, without planning workouts. Discover a workout plan for every day that’s easy to follow, can be done from anywhere, and is new each week.

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Ladder

FROPRO is a clean-food company that makes protein-rich snack bars. All bars are made with organic nut butter and organic, plant-based protein.

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SAP’S

Michael Chernow’s Kreatures of Habit offers a positive platform of fitness, nutrition and wellness resources through Habitual Rituals, alongside Meal One, the signature plant-based, gluten-free, superfood-laced oatmeal.

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Kreatures of Habit

FROPRO

Sap's is what a sports drink should be. Zero added sugar, zero artificial colors, three adaptogens and only 35 calories. One can packs 5x more electrolytes than leading sport drinks and is ready to fuel your workouts, late nights, and overall wellness.

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The mental help app to help your mind achieve sleep, recovery, focus, and performance without drugs.

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NuCalm

News & Insights

What We’re Thinking About

Current trends and analysis leveraging a vast network of the industry’s top experts & executives.

Follow Here

Who We Are

Ryan Foley

Founder

With over a decade of experience delivering value to institutional clients in the Financial Services sector, Ryan has built a track record of helping complex organizations successfully scale their businesses. Paired with several years of experience in the Fitness and Health & Wellness categories as an Angel Investor and Advisor to early stage startups, Ryan is focused on helping winning teams achieve success.

Ryan is a life-long athlete, student of human performance, and advocate of healthy living. He is motivated by the belief that success for everyone starts and ends with proper health. Ryan has surrounded himself with a network of business leaders, product creators, investors, and high-performers all focused on the common mission of improving holistic health and longevity.

He is a 9x Ironman triathlete, ultra runner, and founder of the non-profit The Out & Back Project®, launching physical challenges alongside Health & Wellness brands fundraising for important socioeconomic issues.

Ryan holds a Bachelor’s Degree in Economics from the University of Notre Dame where he was the Captain of the Men’s Lacrosse Team.

BUILDING SOMETHING EXCITING?

If you’re building something you’re excited about in the Fitness & Wellness space, let’s connect.